Online Video Makes More Money
Monday, November 17th, 2008
Dontrell Lyons asked:
It’s no secret that online video is becoming very huge these days, it’s becoming easier and easier to post video all over the web.
But this one question still remains? Does it actually work?
I’m talking about, will it increase your sales and conversion? Well I did a few test and I’m about to tell you what I found.
To me it’s fun when I do a test and the test results in increased conversions on my landing pages.
It’s almost like playing nintendo when I was little. I used to love mario brothers when you collect the coins and it makes that cha-ching sound. Ahh those were the days.
But these days when I increase my conversions my bank account goes cha ching and it’s real money! It’s the most joyous part of my day, almost anyway.
It’s a great feeling when you try something new to improve your marketing and more people end up taking action as a result of it.
I usually get 10, 30 and sometimes even 60% increases when I do standard test on my landing pages.
If for every 100 people who come through your website you can get just 1 more to buy or request information, that’s definitely something to get excited about.
So this is what I found when putting video on your site. You get over a 200% increase! Well this is what my results were and there’s no reason why you should see simular results.
I just added a simple little video clip to my squeeze page, a page where I get people to submit their name and email to request more information about what I have to offer.
So that means I have more people opting in to learn more, all for free, no extra adspend or marketing cost.
This is really powerful for a number of reasons.
1. I have more people in my marketing funnel, more leads, people that see what I have to offer. Meaning sales just tripled.
2. The video didn’t even contain any salesy information in it. Just a simple video telling them what there in for and how the information will benefit them.
3. Videos have repeatedly proven to explode sales online, but I wasn’t expecting much from this one.
So I was trying to figure out why this happened, so I dug a little bit deeper and this is what I found.
- People prefer consumin information through video than they do by reading it, plus, we also learn better when we use multiple senses instead of just one.
- Videos add a personal element to the webpage. Giving it a more personal touch. It makes it more easier for people to believe there’s a real person behind it all.
- It adds trust, credibility and believability to the offer. Which are all major issues on the internet - especially in the network marketing industry.
Amazing right?
Well to end this, I might as well tell you the software I used to create this video. I used a software tool called “camtasia” it’s a screen capture software and you use to capture video right from your desktop.
You can also use it for training purposes to teach people certain things.
Well there you have it! Video = More Money
Albert
It’s no secret that online video is becoming very huge these days, it’s becoming easier and easier to post video all over the web.
But this one question still remains? Does it actually work?
I’m talking about, will it increase your sales and conversion? Well I did a few test and I’m about to tell you what I found.
To me it’s fun when I do a test and the test results in increased conversions on my landing pages.
It’s almost like playing nintendo when I was little. I used to love mario brothers when you collect the coins and it makes that cha-ching sound. Ahh those were the days.
But these days when I increase my conversions my bank account goes cha ching and it’s real money! It’s the most joyous part of my day, almost anyway.
It’s a great feeling when you try something new to improve your marketing and more people end up taking action as a result of it.
I usually get 10, 30 and sometimes even 60% increases when I do standard test on my landing pages.
If for every 100 people who come through your website you can get just 1 more to buy or request information, that’s definitely something to get excited about.
So this is what I found when putting video on your site. You get over a 200% increase! Well this is what my results were and there’s no reason why you should see simular results.
I just added a simple little video clip to my squeeze page, a page where I get people to submit their name and email to request more information about what I have to offer.
So that means I have more people opting in to learn more, all for free, no extra adspend or marketing cost.
This is really powerful for a number of reasons.
1. I have more people in my marketing funnel, more leads, people that see what I have to offer. Meaning sales just tripled.
2. The video didn’t even contain any salesy information in it. Just a simple video telling them what there in for and how the information will benefit them.
3. Videos have repeatedly proven to explode sales online, but I wasn’t expecting much from this one.
So I was trying to figure out why this happened, so I dug a little bit deeper and this is what I found.
- People prefer consumin information through video than they do by reading it, plus, we also learn better when we use multiple senses instead of just one.
- Videos add a personal element to the webpage. Giving it a more personal touch. It makes it more easier for people to believe there’s a real person behind it all.
- It adds trust, credibility and believability to the offer. Which are all major issues on the internet - especially in the network marketing industry.
Amazing right?
Well to end this, I might as well tell you the software I used to create this video. I used a software tool called “camtasia” it’s a screen capture software and you use to capture video right from your desktop.
You can also use it for training purposes to teach people certain things.
Well there you have it! Video = More Money
Albert